Mr. Goodbar – “Great Taste Never Changes” Advertising Campaign

Mr. Goodbar has been around for over 80 years, but great taste never changes. Focusing on the versatility of Mr. Goodbar, this campaign portrays him in various personalities throughout the years. A direct mail piece with coupon, a newspaper skyscraper ad, and a billboard feature the different characters personified by strategically photoshopped Goodbars.

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Directmail Piece Directmail Print Proof Directmail Print Proof Billboard Newspaper Ad 1920s WW2 1960s 1970s 1980s 1990s 2000s